Aston Martin signs Tom Brady to multiyear endorsement deal

Aston Martin signs Tom Brady to multiyear endorsement deal

Aston Martin signs Tom Brady to multiyear endorsement deal

Tom Brady is signing a new endorsement deal with Aston Martin, and part of the deal includes a curious clause: He gets to design a vehicle.

According to Aston, Brady is working primarily with the automaker's VIP and Chief Creative Officer Marek Reichman to create the new video series.

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In addition, Aston Martin said Brady will "curate" his own version of the company's new Vanquish S - a 580 horsepower coupe with a base price of more than $300,000.

Good luck getting one: Only 12 (get it?) will be sold to the public, according to ESPN's Darren Rovell.

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Brady, a longtime customer, drives the new 2017 Aston Martin DB11, which retails for about $215,000. "Tom and Aston Martin are similarly aligned in their path to excellence".

All of this is part of Aston's "Second Century Plan", which is meant to set the tone for the next 100 years of Aston Martin, after the company celebrated its 104th anniversary this year.

It looks like the endorsement deal isn't only for the DB11, though that will be the focus.

Because of the price of the vehicle, Schwab said it might be hard to tell if Brady's connection helps sell them, but monitoring media impressions and awareness is an easier metric to assess.

The five-time Super Bowl victor, who turns 40 in August, recently told ESPN that he hopes to at least play another five seasons.

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