Google to stop reading your Gmail to help sell ads

Google to stop reading your Gmail to help sell ads

Google to stop reading your Gmail to help sell ads

It is important to note that the blog post specifically highlights that this only applies to personal (consumer) Gmail accounts and not the Gmail accounts which can be used by businesses as part of Google's G Suite.

Of course, Google will still collect data from you in many other ways, including your search history, the websites you visit, videos you watch on YouTube, ads you click on, your location on Google-connected devices and more.

Google's G Suite business bundle have been gaining more enterprise users in the past year, with more than 3 million companies paying for the G Suite service, the company said.

That doesn't mean Google's machines will stop scanning your emails - that's how features like smart replies and AI assistants work.

Greene's ability to limit ads, Google's lifeblood, shows her growing clout at the company. It's easy to see why Google would want to scan Gmail messages, but on the other side of the coin, it's understandable that users would be uneasy about that.

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'Users can change those settings at any time, including disabling ads personalization'. Now its free Gmail service will have the same rules. Many services, from Signal to ProtonMail, have found success in recent years because they can't snoop on your communications. Instead, they'll be personalized with information gleaned from other sources.

The move will also bring Gmail in line with the paid G Suite email service that Google offers to its corporate customers. And even if the company's ability to personalize ads does take a slight hit, it's better to risk showing irrelevant ads t than to lose the ability to show any ads at all.

"Consumer Gmail content will not be used or scanned for any ads personalization after this change", Greene said.

The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail is the world's preeminent email provider with more than 1.2 billion users, ' shared Greene. More details at the link below.

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