Lonzo Ball sports Under Armour; dad says switch 'statement to brands'

Lonzo Ball sports Under Armour; dad says switch 'statement to brands'

Lonzo Ball sports Under Armour; dad says switch 'statement to brands'

During his first two games with the Los Angeles Lakers in the NBA Summer League, Lonzo wore his signature shoes, ZO2: SHO'TIME! from his father's company the Big Baller. It had to be a LaVar Ball marketing ploy, right?

"It's making a statement to the brands of what they could have had with an open mind", Ball said via text message. He spun the story to his advantage by claiming that owning his own sneaker label gives him the freedom to wear whatever kicks he wants, when he wants to.

In the end, the real loser here is the Big Baller Brand, who gets no love from anyone on the court. "Quite frankly we are officially in the shoe game, and are a billion-dollar brand either way".

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After wearing his signature shoes in the first two games, Lonzo wore Kobe Bryant's Nike Kobe AD in the game against the Philadelphia 76ers on Wednesday last week.

Lonzo Ball had 14 points, nine rebounds and seven assists against the Nets Saturday, helping the Lakers advance to the summer league semifinals. ESPN's Cassidy Hubbarth asked Ball before Sunday's game. It seems fans are nearly more interested now in what shoes he will wear next. That said, the solo route might still be Ball's only option should Nike, Adidas, or Under Amour still not show any interest in singing him. But some insiders in the shoe industry thought it was unusual that Lonzo was wearing other brands so soon.

Big Baller Brand's $495 kicks (and the signed-by-Lonzo $995 versions) were always a tough sell, but we kind of liked the idea of a rookie shunning the traditional sneaker contract system in favor of his own label. The shoe brands quickly passed. He said he wanted those brands to sign his son in an endorsement deal. Playing on the Lakers, plus the power of his holdout, could boost that to over $2 million per year.

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