Apple stealthily hikes iPad Pro price - Is Brexit to blame?

Apple stealthily hikes iPad Pro price - Is Brexit to blame?

Apple stealthily hikes iPad Pro price - Is Brexit to blame?

After unveiling a deluge of new products last night, Apple has chose to quietly increase the prices of some of its iPad Pro models.

Now, the 10.5-inch iPad Pro with 256GB of storage costs $799. That's up a whopping £80 on the £889 Apple was advertising before the event on Tuesday. As well as hiking the cost of AppleCare+ for some devices, Apple also raised the price of some iPad Pro models. A price hike has been made to both the 10.5-inch and 12.9-inch varieties of iPad Pro with little acknowledgement from Apple.

Perhaps Apple is having to pay more for the components for the iPad Pro models and passing that on to the consumer?

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Either way, it makes the $329/£339 iPad 9.7-inch model seem even better value.

Lost amid all the excitement and discussion surrounding Apple's new iPhone X and Apple Watch Series 3 was a price hike that has many industry watchers scratching their heads. If you don't need the Pro features, this is unquestionably the model to go for. Beginning today, the 256GB and 512GB options for both models of iPad Pro will be $50 more expensive.

CNBC reached out to Apple for comment but a spokesperson was not immediately available. Still, it might be possible to find other stores that haven't updated their listings, so it's a good idea to look around if you're thinking of getting one.

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