Facebook's new guidelines could block news outlets from ad revenue

Facebook's new guidelines could block news outlets from ad revenue

Facebook's new guidelines could block news outlets from ad revenue

Facebook today introduced new set of rules that outline the type of content that can and cannot be monetized on the platform. It's a move that is created to keep the social network relatively family friendly, and Facebook also wants to address advertiser concerns about the type of content their ads appear next to.

XAutoplay: On | Off Facebook introduced what it calls monetization eligibility standards that explains the ground rules for publishers and content creators, along with guidelines on the kind of content that can be monetized. Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear. Facebook is also seeking Media Rating Council accreditation, which will provide reviews and information on audience measurement practices.

In an effort to further combat hate speech and other violations, Facebook will add 3,000 content reviewers, almost doubling its existing team, said Carolyn Everson, Facebook senior vice president for global marketing solutions.

As part of the steps to clean up the network, Facebook is coming down harder on content relating to hate speech, terrorism and violence, but appeasing advertisers is a major focus of the latest measures. Facebook, like every time, is coming up with these moves right when the advertisers are looking for more insights and have wider concerns about the control and measurements of the digital ads. These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles.

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To use any of our monetization features, you must comply with Facebook's policies and terms, including our Community Standards, Payment Terms, and Page Terms.

Along with these guidelines, Facebook also announced new tools for advertisers.

Nick Grudin, Facebook's VP of Media Partnerships, said in a blog post on Wednesday that those who share clickbait, sensationalism, fake news and misinformation could also be ineligible from making money through the social media site.

These guidelines provide more detail on the types of content that advertisers may find sensitive, and should help you make more informed decisions about what content to monetize. As of now, the new content guidelines apply to videos but they will be extended to Instant Articles in the future. The company removes the content if it violates these standards. If you believe your content should be eligible, you can reach out through the appeals channel. For example, content can't show too much drinking or drug use, excessively use derogatory language, show real-world tragedy or put children in compromising situations even for humorous effect.

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