Chrome is finally doing something about those autoplaying videos

Chrome is finally doing something about those autoplaying videos

Chrome is finally doing something about those autoplaying videos

Websites will still be allowed to automatically play videos, but only if the media is not accompanied by sound, of if the user has indicated an interest in the media.

"These changes will also unify desktop and mobile web behaviour, making Web media development more predictable across platforms and browsers", the company said in a blog post.

Starting with the next big Chrome update, likely version 64 that is arriving in January, Google's experimental feature to disable autoplay of ads and videos with sound on select sites will morph into total ban on startling sounds from your speakers or headphones.

The changes will be incorporated into Chrome 63, which will be released in January 2018.

A standout amongst the most irritating things about surfing the web - other than each one of those advertisements, obviously - is arriving on a web page and getting impacted by a video that begins playing without users' intervention. What's more, users can specify whether they want audio to play on certain sites or not, allowing them to decide which sites are muted, and toggling sound persists across browsing sessions.

There's a bit of tiptoeing in there since so many publishers use Google ads, and those same publishers often utilize autoplay videos as well.

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"Chrome will be making autoplay more consistent with user expectations and will give users more control over audio", Lamouri said. The same features will be in canary and dev as well, and these browsers will send telemetry back to Google about how people use the muting feature.

Google engineers have announced changes in the way Chrome will handle websites with auto-playing audio.

"For example, it prevents pop-ups in new tabs based on the fact that they are annoying".

The site muting option is a handy means of avoiding audio on some sites, but keeping it in play on those you enjoy hearing from. The new autoplay policies, which will block intrusive videos by default, will hit the dev and canary channels in v63 and v64.

So, what does Google define as showing interest?

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