Amazon reportedly preparing 'smart glasses', so can it outdo Google?

Amazon reportedly preparing 'smart glasses', so can it outdo Google?

Amazon reportedly preparing 'smart glasses', so can it outdo Google?

The device would look like normal glasses - one other problem Google Glass had to deal with - and they'd connect wirelessly with smartphones.

According to Financial Times, Amazon is also working on a home security camera that communicates with Echo devices.

In 2014, Amazon hired Babak Parviz, founder of Google Glass, who has been closely involved in its Alexa spectacles project, according to the report. That doesn't make a lot of sense for most people, unless they're hardcore Alexa fans. The company may also be developing a security camera that's connected to Alexa, according to the same report. Amazon has a hit with its Alexa-powered Echo lineup, which is certainly becoming a platform in its own right, but the Fire Phone was an unqualified disaster. They were a set of smart glasses which showed information in a hands-free smartphone-type environment.

Instead, they will focus on providing a link to Alexa, Amazon's voice-controlled personal assistant, through a bone-conduction audio system, which transmits sounds into the wearer's head by vibrating their skull, rather than through headphones inserted in their ear.

Babak Parviz the founder of Google's ill-fated Glass the first major attempt to popularise smart glasses is rumoured to be directing Amazon's efforts. In 2015 Google rolled out this secretive new version of Glass dubbed Enterprise Edition

Amazon has updated its Fire HD 10 tablet with better specs, a Full HD screen, 10 hours of battery life, and hands-free Alexa experience. And while the prominence of smart speakers has grown exponentially thanks to players such as Amazon, whether it can influence the smartglasses space in a similar fashion remains to be seen. It's flanked by the Amazon Tap and Amazon Echo Show, among others.

Commenting on the launch, Kevin Keith, General Manager, Amazon Devices said, "For less than £150, the all-new Fire HD 10 offers a attractive 1080p Full HD display, plus faster performance, more storage, and up to 10 hours of battery life".

So much of the success achieved by Inc.'s (AMZN) Alexa voice assistant and Echo speaker line is simply a product of Amazon moving faster and acting more pragmatically than rivals that had launched voice assistants years earlier.

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