Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens

Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens

Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens

On top of the usual perks of a Prime membership - including free two-day shipping and access to Prime Video's streamable movies and TV shows - the company says Prime Students will get access to special deals, or "coupons", through their subscription. Though many college students may come from households that share a Prime Membership, the option for a reduced-price Prime Student membership could be an attractive one for students living on their own.

For the first time, teens can independently use the Amazon App, allowing them to shop or stream content while still keeping their parents informed. Teens can also input a reason they need an item. They can approve the purchase through text or their account. When the parent reviews the activity, they can approve or deny the purchase with a simple reply to the automated message they receive.

Parents can also set pre-approved limits per order, which allows teens to keep purchases under a certain budget. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to's normal terms. Once a teen receives an invitation, they can create their own username and password.

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Parents also have to go to and click on the "Parents Start Here" option, then "Get Started Now" on the next page and log in to Prime. The parent will choose a payment method and shipping addresses their teen can use when placing orders.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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