Twitter launches 280 character limit globally

Twitter launches 280 character limit globally

Twitter launches 280 character limit globally

Twitter says that historically 9 per cent of tweets in English have hit the 140 character limit, indicating the user has probably had a hard time squeezing their thought into its constraints. Regardless, that's precisely what two German Twitter users did recently. SMS messages had a 160-character limit, and Twitter wanted users to be able to post messages via phone, with enough room for a username.

With the new 280 character limit, Twitter says only 5% of tweets were sent longer than 140 characters, while only 2% were over 190 characters. Twitter first began testing the increased limit back in September, which came with a lot of criticism from users.

Twitter Canada noted, however, whether a user has access to this new character allowance depends on which language they're using in their tweet.

At present, the character-limitation encourages "threads", where multiple tweets are linked to form the equivalent of a blog post.

Now the San Francisco tech firm is officially doubling the character limit of its tweets to 280 characters.

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Twitter has never been a particularly convenient place to hold lengthy conversations, primarily a result of the platform's 140-character tweet limit. This means people probably spent time editing down their tweets or not sending them out at all. Rozen said users with the longer character count earned more likes, retweets, and mentions, along with more followers.

"We saw when people needed to use more than 140 characters, they tweeted more easily and more often".

The reason this is important for Twitter is that by giving users a little bit more space to talk, they spend less time trying to condense their thoughts, and more time just, well, talking.

The character change could also help spur user growth, an important issue for investors wanting Twitter to follow the trajectory of social media giants such as Facebook and Instagram.

"We - and many of you - were concerned that timelines may fill up with 280-character tweets, and people with the new limit would always use up the whole space".

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