Welcome to a New Era: 280-Character Tweets

Welcome to a New Era: 280-Character Tweets

Welcome to a New Era: 280-Character Tweets

It's a confusing time, with most users complaining about this update, and the rest taking the absolute piss.

The world famous writers post - using exactly 140 characters - attracted a huge response from her fans and followers including other renowned novelists. That's 560 characters. It's basically a book. According to the company, Asian languages are naturally capable of fitting more thoughts in few characters, for instance, the average length of Japanese tweet is just 15 characters.

It now has over 50,000 retweets and 100,000 likes at the time of writing, putting it up there with the most viral tweets of it's kind.

"Users will not in the future write on Twitter as if they were Thomas Mann or Theodor W. Adorno", the linguist Peter Schlobinski told epd on Wednesday.

"We saw when people needed to use more than 140 characters, they tweeted more easily and more often", Aliza Rosen, a company product manager, wrote in a blog. Users will now be able to use up to 280 characters.

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Twitter says it expects a bump in larger tweets as the novelty of 280 characters hits home, but that it should level off again very quickly as it becomes the new normal. Only five percent of users went above 140 characters during the test, and only 2 percent ever went north of 190 characters.

But, Twitter said, while obnoxiously long messages weren't flooding users' timelines, the more verbose tweets did let people fire off messages faster and, the company believes, with less agonizing over each message.

Twitter has said that 9 percent of tweets written in English hit the 140-character limit.

Do you like the increased character count on Twitter?

Here are some of the interesting findings Twitter discovered when testing the 280-character limit. And, in the end, that's really what matters to Twitter.

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