Flipkart to offer local-made mobile under Billion label

Flipkart to offer local-made mobile under Billion label

Flipkart to offer local-made mobile under Billion label

The Billion Capture+ smartphone will be supported by F1 Info Solutions, which is now owned by Flipkart.

Capture+ will be featuring a full metallic chassis and it will be arriving in color choices such as Black and Desert Gold.

Flipkart had launched its private label Billion in July with products across the categories of home appliances and fashion, the company's first initiative after Co-founder Sachin Bansal stepped aside as chief operating officer in January 2016. Flipkart is using RGB and monochrome sensors for the "Bokeh" effect on the smartphone. The device comes packing two 13-megapixel sensors at the back paired with a dual flash module. Hrishikesh Thite, category head, Billion said customers' major pain points in a smartphone centered around battery, camera, storage which is what they've addressed in the phone. Flipkart announced on Friday that the two variants of its "Made For India" smartphone, priced at Rs 10,990 onwards will be available from November 15. The back camera is capable of capturing pictures in several modes including. At the front, the phone comes sporting a 5.5-inch 1080p display with a pixel density of 401 PPI. The frontside of the smartphone is enabled with an 8-megapixel selfie snapper. Flipkart has used a USB Type-C port in the smartphone. Underneath, the Capture+ is powered by a Qualcomm Snapdragon 625 processor, Adreno 506 GPU, 3/4GB of RAM, 32/64GB internal memory which can be expanded and a 3,500mAh non-removable that supports quick charging.

The phone sports dual cameras at the back. Flipkart says it has been developed post an "extensive research of Indian smartphone buyers" through reviews on the e-commerce portal.

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Additionally, it is important to understand that any smartphone is more than just the sum of impressive internals and features on offer. For now, the device should be appreciated for what it is - a good attempt at making inroads into a very competitive segment in the market which already has clearly defined victor (s). Flipkart claims the device gives "hours of battery with minutes of charging".

"This is a very significant event for us, given that a hi-tech product like a smartphone takes our brand to another level". Bansal's move to enter the smartphone space would put it against established rivals like Xiaomi, MotoG, Samsung among others.

On one hand, these products can be positioned like Amazon's Basics. This new launch can prove to be a big leap for Flipkart which has unsuccessfully been launching various brands of its own in the past few years.

"Eventually we want to launch everything".

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