Dubai Airshow 2017: Emirates to rollout new first class private suites

Dubai Airshow 2017: Emirates to rollout new first class private suites

Dubai Airshow 2017: Emirates to rollout new first class private suites

Nearly as soon as the Dubai Air Show opened, Boeing extended its 2017 lead in aircraft orders over arch-rival Airbus.

Offering up to 40 square feet of personal space each, these spacious, fully-enclosed private suites are laid out in a 1-1-1 configuration.

With design features inspired by the Mercedes-Benz S-Class, the first class cabin includes a fully flat bed that can be placed in a zero gravity position, inspired by NASA technology, no less.

"We are very excited about our new fully-enclosed suite which is a real game-changer in terms of privacy, comfort, and thoughtful luxury", said Sir Tim Clark, President of Emirates Airline.

The zero gravity position was described to be "better than laying on a fairytale cloud" by former Top Gear presenter Jeremy Clarkson, who features as an ambassador for the airline in a video highlighting the new cabin designs.

Extending that trademark inflight experience to exclusive on-ground services, Emirates and Mercedes-Benz have extended their partnership to provide a fleet of the S-Class cars as part of its complimentary Chauffeur-drive service.

The window-shaped screens will project real-time live footage of views captured by cameras installed outside the plane, while passengers in window seat suites can will be provided with binoculars to explore closer views outside the aircraft.

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In any other commercial airline this may seem like an odd combination, but for Emirates this move makes flawless sense for making waves in the future of first class travel.

Passengers in first class will have access to new Bowers & Wilkins active noise cancelling E1 headphones, exclusively designed for the carrier, to ensure optimum sound quality.

Clark continued: "Emirates pioneered the first-class private suite concept back in 2003, and today it's the industry benchmark when it comes to first class travel. Aside from our new fully enclosed private suites, Business Class features our latest fully-flat leather seats with personal minibars, Economy Class seats have adjustable full leather headrests, and the in-flight entertainment system has been upgraded for all cabin classes".

The new suites, which debuted this weekend at the Dubai Air Show, are just one part of a multi-million-dollar re-design of Emirates' 777 aircraft, scheduled to launch December 1 on flights from Dubai to Brussels and Geneva.

Boutros Boutros, Emirates" Divisional Senior Vice President for Corporate Communications, Marketing and Brand added: "Jeremy Clarkson is one of the most recognisable faces in the motoring world.

The carrier also ordered 40 Boeing 787 Dreamliner aircraft in a new $15billion (£11.3billion) deal announced this week at the Dubai Air Show, which runs until November 16. No current plane has more than 10 seats in each row.

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