Taylor Swift Has Already Sold Over a Million Copies of 'Reputation'

Taylor Swift Has Already Sold Over a Million Copies of 'Reputation'

Taylor Swift Has Already Sold Over a Million Copies of 'Reputation'

She also, somewhat controversially, created a promotion where fans who bought multiple copies of the album increased their chances of getting tickets to her upcoming tour, thus further driving sales.

Reputation's 1.238 million sales start is the largest week for any album since the week ending November of 2015, when Adele's 25 debuted with a Nielsen Music-era one-week record of 3.378 million copies. That distinction still belongs to her hit album, "1989", which sold 1.29 million copies in its first week in 2014. It's the best selling first week for any artist since Adele's "25" debut two years ago.

Not only that, the album surpassed the one-million mark in just four days!

That makes "Reputation" the top selling album of 2017.

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This year's previous top-selling album was Ed Sheeran's "Divide", which has so far sold roughly 931,000 units.

Nielsen Music and Billboard report that the album is Swift's fourth project to sell more than a million copies in a week.

Of Reputation's starting sales sum of 1.216 million, the set sold 709,000 digital albums in its first week - the third-largest sales week for a digital album in Nielsen Music history.

Swift has kept all but four songs from Reputation off streaming services such as Spotify and Apple Music, meaning that fans need to pay to download the album or buy it on CD if they want to hear it. Reputation was promoted heavily through Target stores, where the album was available in two exclusive editions, bundled with a Swift-curated magazine. Adele now has three consecutive albums with million-selling weeks.

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