Snapchat unveils its big redesign which 'separates the social from the media'

Snapchat unveils its big redesign which 'separates the social from the media'

Snapchat unveils its big redesign which 'separates the social from the media'

The overhauled interface now pulls all messages and ephemeral stories from friends to the left of the camera launch screen, with "close friends" owning a spot at the top of the page. If you've stuck to using Snapchat's basic social features up to now, rather than its original commercial content, you might not even notice much of a difference. It displays users' friends based on their communication preferences.

The redesign will first be available to a small percentage of users later this week and then roll out more broadly early next week, according to a Snap representative.

CEO Evan Spiegel took a jab at rivals, writing that social media "fueled "fake news" because of this content mixing. "But today we're making it easier to find the people you want to express yourself with".

Snap today introduced a redesign of its flagship app meant to promote more intimate sharing among friend groups while pushing professionally produced content into a separate feed. Apart from lagging user growth-daily users grew just 2.9 percent in the third quarter, the slowest rate since the company began reporting it-Snapchat also faces looming competition from Facebook and Instagram, both of which recently introduced their own version of stories.

Snapchat parent Snap has redesigned its social app to draw a clear line between users' friends and brands that the company says "separates the social from the media". Swiping right will pull up the Discover page, which features editorial content and shows, sponsored content, community and creator snaps, and other non-friend posts based on user interests.

The new update to Snapchat includes a complete redesign of the app.

"This secret is hiding in plain sight" was about a calculator app that hides nude photos on your phone, while "Gucci Mane's new hair has the internet shrieking" covered the rapper's new $500 haircut and "These Celebs get REAL about losing their virginity" featured Joe Jonas and others discussed having sex for the first time.

Microsoft Stays Home, Plans Remodel to Urbanize Headquarters Campus
Vehicle parks that sat adjacent buildings will be moved underground to provide more space for buildings and recreational ground. That would enable Microsoft to raise the headcount at Redmond to a staggering 55,000 employees.

Camera - Snapchat points out that it hasn't made changes to the camera with its new update. Snapchat explains that if an account follows you back, it is considered a friend, and shows up on the left side of the app.

Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content - while addressing numerous problems that plague the Internet today.

Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. "We think this helps guard against fake news and mindless scrambles for friends or unworthy distractions".

The new design changes also allow users to personalize their Discover page by subscribing and unsubscribing.

Dividing content may make it hard for companies who are trying to squeeze their snaps between friend posts to get noticed.

The company also reported lower-than-expected quarterly revenue of $208 million, which Spiegel attributed at the time to a shift to an automated advertising platform.

Related news