Starbucks opens its largest store in China

Starbucks opens its largest store in China

Starbucks opens its largest store in China

And Starbucks is playing to that image with this new shop in Shanghai. There's a two-story copper cask, a European-style bakery and augmented reality experiences sprinkled throughout, powered with tech from China's Alibaba Group.

"We've created a space that both recognizes and celebrates our 46-year history of coffee leadership and retail innovation with China's rich, diverse culture", Starbucks executive chairman Howard Schultz said. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the US, excluding impacts from Hurricanes Harvey and Irma.

Customers in China can pay for Starbucks purchases using the mobile payment service from Alibaba-affiliate Alipay, which the roaster began accepting in September. "It is also another example of Starbucks tying together a physical store experience with new technology" said Starbucks CEO Kevin Johnson when announcing this at the GeekWire Summit in September.

The company's biggest and most interactive cafe is called the Shanghai Reserve Roastery and it has several hard-to-believe features.

"There are many more choices for consumers in the coffee market here now", said Wu, 35, who set up the store with her boyfriend this year, the couple's second outlet.

"China represents the most important and exciting opportunity ahead of us". The company is going to invest about 132 million yuan (20 million US dollars) in China over the next five years. There are also various coffee and tea bars, plus wine and craft beer for sale.

Joshua Trujillo  Starbucks
Joshua Trujillo Starbucks

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

Starbucks opened its first Roastery in Seattle in 2014.

The shop is located on central Nanjing West Road, in a neighborhood with shops including Gap, Sephora and Uniqlo.

Starbucks opened its first store in China in 1999 in Beijing. This includes over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence.

"To us, we open 500 plus stores a year, but to us, it's not about 500".

Ex-US Rep Brown gets 5-year prison sentence in fraud case
Attorney's Office for their efforts to hold Brown and her associates accountable for their inexcusable actions". Brown, who wore a purple suit to the hearing, made no comment as she left the courthouse in a black Mercedes.

Related news