Amazon Singapore launch Prime membership

Amazon Singapore launch Prime membership

Amazon Singapore launch Prime membership

While existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, it will no longer be available for subscription as a standalone service.

The members can also enjoy the streaming service Amazon Prime Video and gaming subscription service Twitch Prime.

The free two-hour delivery on orders over SGD40, between 10am and 10pm daily via the Prime Now app, will also apply to Prime members.

An Amazon customer service officer contacted through the website's live chat function on Tuesday (Dec 5) said that free shipping to Singapore ended on Monday (Dec 4).

Amazon made its entry into Southeast Asia when it launched its Prime Now service in Singapore in July.

Now that they have made it accessible for Singaporeans, members get to watch shows on its award-winning Amazon Prime Originals like the highly-anticipated second season of The Grand Tour, which will premiere on 8 December.

Singapore Prime members are also entitled to unlimited free global shipping on orders above S$60 from Amazon US.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

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However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

Prime membership in the USA costs US$10.99 a month or US$99 a year.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release. We found that people aren't going to Amazon to browse; rather, they have very specific items in mind.

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market.

LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

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