Google Starts Blocking YouTube on Fire TV, Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show

Amazon said this was unfair of Google to discriminate based on the type of device carrying YouTube.

Amazon said it hoped to resolve the issue, and noted that Echo Show users can still access YouTube video through the internet, just not through the YouTube app. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action.

"Google is setting a disappointing precedent by selectively blocking customer access to an open website", Amazon told Reuters in a statement. At the time, both companies blamed each other for the outage, and Amazon eventually managed to get YouTube working again on the device in November. This could potentially affect Google's ad-revenue and limit the company's control over how people watch YouTube on the device. Amazon later added YouTube to the device, its voice commands for the service violated the terms of use. What Google was referring to was Amazon's decision not to offer two features on the Echo Show's version of YouTube that are available everywhere else.

Now, with the feud with Google, Amazon is making its intentions known: the retail giant is making no bones about its future and plans that include a takeover of the consumer reatail space.

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In a statement, a YouTube spokesperson said: "We've been trying to reach agreement with Amazon to give customers access to each other's products and services". Amazon then stopped selling Google Chromecast streaming devices and smart home products produced by Nest, a company owned by YouTube parent Google. Google shares and Amazon shares both closed higher in Tuesday's U.S. trading session.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs. Here's hoping that both parties can come to some form of agreement soon.

In September, Google originally stopped support for YouTube on the Echo Show after claiming the implementation of YouTube on the Show created a "broken user experience".

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