Instagram launches Direct, a standalone messaging app

Instagram launches Direct, a standalone messaging app

Instagram launches Direct, a standalone messaging app

The service essentially takes the main Instagram app's messaging features and packs them into a separate experience, which will seamlessly communicate with the main, feed-oriented app.

Speaking to The Verge, Instagram product manager Hemal Shah said: "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that". These are still three different markets and Facebook might just be hoping it stays that way but there is a certain amount of fatigue that sets in simply knowing you now have to deal with so many messaging apps and eventually people pick one or the other.

Just like Facebook siloed Messenger as a separate app in 2014, Instagram is now testing a standalone messaging app in smaller markets outside of the United States. It will soon be made available on Android as well as iOS presently in six mentioned countries, which are Chile, Israel, Italy, Portugal, Turkey, and Uruguay. Creators came up with it because they feel that it's hard to have a great private messaging experience in the same app that allows you to publicly broadcast messages.

When users open the app, a camera will open that is identical to Instagram's, but with four new exclusive filters.

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For Instagram parent Facebook, the test - first reported by The Verge - is part of a broader effort to dominate the messaging marketplace.

Direct works how you might expect, in that you can swipe to the right to access your profile (and settings), and then swipe to the left from the camera to open your inbox of messages. Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own.

In case, Instagram launched Direct globally, for which no current timeline has been given so far, Facebook would become an owner of the third famous messaging tool alongside WhatsApp and Messenger. When you're on Instagram, you can swipe right to reveal the Direct logo, and if you continue swiping, you'll be redirected to the Direct app. To recall, Facebook forced users to install Messenger app to chat with friends.

Instagram added private messaging to its app in 2013.

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