Facebook trials ads before videos in its "Watch" section

Facebook trials ads before videos in its

Facebook trials ads before videos in its "Watch" section

"Watching video on Facebook has the power to drive conversations, and News Feed remains a place people discover and watch videos", the company wrote in a statement.

There's something in it for show creators too-and according to Facebook, creators will henceforth find it easier to reach their existing community.

A complex ranking system determines which posts people see first, and past year, Facebook released a statement of "News Feed values" emphasising that posts from friends and family would come first. The bad news is that six-second pre-roll ads will be coming to dedicated video tabs such as Watch.

To improve the distribution of videos that users actively want to watch, Facebook has updated its News Feed ranking. By so doing, show creators will be able to grow an audience for new shows, while people will be able to connect with content they may be interested in.

Pre-roll ad format is also the one that is preferred by the most advertisers and is known to generates the maximum revenue.

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Pre-roll advertisements are unpopular with users, but the company said that it will start testing their use its "Watch" section. Starting next month, adverts will only appear in videos that are at least three minutes long, and will not appear until at least one minute in. This is a shift from the previous policy of eligibility for ad breaks started at videos of 90 seconds and the first break possible at the 20-second mark. Pre-roll ads will only play on the Watch platform, for now, which is where users go with the intention to watch videos.

The ad break change was the result of consumer research from Facebook that found only allowing ads in the longer videos improved overall satisfaction, and delaying the first ad break increased satisfaction 18%.

The Ad Breaks test has now been further updated, and will only support Pages with more than 50k followers.

The company also believes that "repeat viewership matters", and will show users more content from creators and publishers that they return to "week after week".

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