Tesco named Christmas victor as grocery shoppers spend extra £1bn

Tesco named Christmas victor as grocery shoppers spend extra £1bn

Tesco named Christmas victor as grocery shoppers spend extra £1bn

Kantar data has shown that mince pie sales rose 13.2% year on year over the festive period, while overall supermarket sales increased 3.8%.

"Shoppers parted with £747 million on December 22 alone, making the Friday before Christmas the busiest shopping day ever recorded".

McKevitt said that Aldi's success came in-part from its premium food and drinks products, with 39% of shopping trips including at least one product from its Specially Selected range.

Despite tightening household budgets, overall supermarket sales increased by 3.8 per cent in the final quarter of 2017, with spending up by £1 billion on a year ago, according to Kantar.

Promotional levels were at their lowest since Christmas 2009, reported Kantar, with 36% of spending on items on offer this year.

Among the Big Four, Tesco had the most improved performance over the final 12 weeks of the year, with sales up 3.4% year-on-year, followed by Asda at 2.1%.

Indeed, private-label sales at the supermarkets grew at almost three times the rate of the overall grocery market (6 per cent) as "most retailers made a big play on the quality and value of premium private-label this Christmas, which is crucial as shoppers look to economise not compromise".

With Christmas Day falling on a Monday this year, Tesco Express and other convenience stores benefitted from restricted Sunday opening hours for larger supermarkets.

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The implication seems to be that Tesco has managed to grow sales volumes by cutting prices, which would put pressure on margins and, subsequently, profits. However, its market share fell by 0.2 percentage points year on year to 28% in the period.

Morrisons increased sales by 2.1% - with strongest growth coming from ambient and frozen foods - though the grocer's market share fell by 0.2 percentage points to 10.7%. (WMT), saw its market share decline to 15.3% from 15.5%, with sales up 2.2% in the three months to December 31. Wm.

This is against the backdrop of the retailer's continuing strategy of moving away from promotions, selling 5.6 per cent fewer items on offer than during the same period previous year.

Given that there is a finite number of punters, if one store increases sales it is generally because it is taking shoppers from elsewhere.

Overall online supermarket sales enjoyed their biggest ever Christmas: up 4.9% year on year.

The Co-op was the only grocer to have recorded a decline in sales, with a 0.2 per cent drop, and its market share also dipped 0.1 per cent to 5.2 per cent.

Ocado comfortably outpaced the online grocery market, increasing sales by 8.4 per cent to account for 1.3 per cent of the grocery market - a 0.1 per cent uptick.

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