Facebook Releases Bad News For Businesses

Facebook Releases Bad News For Businesses

Facebook Releases Bad News For Businesses

The 4.4 percent drop came just after Zuckerberg's announcement that Facebook would change its algorithm to make people's news feeds more focused on friends and family, rather than posts from businesses and media companies. He declared that he is changing the goal he gives from focusing on helping users find relevant content to helping them have more meaningful social interactions. "But recently we have gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other".

Facebook says it will highlight posts you are most likely to engage with and make time spent on social media more "meaningful".

Facebook co-founder Mark Zuckerberg took to the social network to announce the changes.

Many of these businesses will be affected by the new measure. Facebook's head of news partnerships, Campbell Brown, also wrote to some major publishers that the changes would cause people to see less content from "publishers, brands, and celebrities", but that "news stories shared between friends will not be impacted", which could suggest that fake news might get promoted over content directly from legitimate news outlets. Today, fake news, which allegedly affected the 2016 USA presidential election, is widespread on the social media platform all over the world.

We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being.

Katie Couric Has Called Matt Lauer's Behavior "Completely Unacceptable"
Because I am writing this, I still know the thickness of the disappointment and damage I have gone behind at home and in NBC . We need to transition into policy changes and steps that can be taken to ensure a better work environment for everyone.

"In our view, making the feed more relevant should boost user and engagement growth over time". The changes could jeopardize that route to their audiences, though some speculate it could be a ploy to force these companies to buy more Facebook ads. Facebook has also indicated that postings which generate the most engagement or reactions will always get first look in their algorithms.

"While we welcome changes that reward quality and confront clickbait, it is too soon to say how these proposals will play out in the real world, so we intend to monitor the impact closely to determine their effects", News Corp told NBC News in a statement. Investors are concerned that this could hit Facebook's advertising figures.

While the changes could hurt Facebook's business in the short term, happier users could make for better profits over the long term. In that case, you'll see more photos of your friends' dogs or cats or the status update that your friends have liked, regardless of how amusing, interesting they are.

Facebook will continue to prioritize content that users search for or return regularly to view, such as weekly video series. With the latest changes, you'll see few viral videos and news articles provided by media companies. It's likely you'll still see news articles or even notifications about good deals prominently on your feed, as long as they're posted by your friends. The News Feed is a firehose of traffic, and publishers are about to see that completely cut off. But when Facebook is used to deepen friendships that have already been struck and to forge new relationships, the social network helps people feel less alone. But the possible criteria that Facebook is now considering to determine which publisher is credible - such as "public polling about news outlets" and "whether readers are willing to pay for news from particular publishers" - is vague and could be problematic to enforce.

Related news