Sky and BT retain Premier League rights in £4.46bn deal

Sky and BT retain Premier League rights in £4.46bn deal

Sky and BT retain Premier League rights in £4.46bn deal

Under today's new deal BT will continue to show Premier League matches on BT Sport for a further three years from the 2019/20 season, which will cost the operator £295m per season for 32 games (down sharply from 42 matches under the previous deal). Meanwhile Sky has bagged four packs of rights totalling 128 games a season, which is up from 126 matches now.

While Sky are big financial winners in the new domestic deal, BT Sport, the relatively new kids on the block, had to agree to pay £9.2 million, up from £7.6 million, for one package of 32 games.

What is not known is whether the Australian rights which are now held by Optus, will return to Foxtel. However, it is likely to surpass that figure once the final two packages have been sold.

Two packages to show 20 midweek matches are still to be sold, but experts say it is unlikely they will raise enough to top the previous rights deal.

In terms of how much money the league has brought in for its clubs, the five packages to have gone cost £4.464billion - which is just under £700million short of the total achieved in 2015, when 168 games were up for grabs.

Sky, whose pundits include Thierry Henry and Graeme Souness, have been awarded two more games than in their last cycleDoes this mean Amazon and Facebook can still take a slice of the pie?

3 people reportedly injured in shooting near NSA headquarters
Larry Whitley, a spokesman for Fort Meade police, said one person was injured in the incident and taken to a hospital. A person has been shot outside the National Security Agency's Maryland headquarters.

BT have agreed rights to one package of 32 games for the Saturday lunchtime slot.

Premier League soccer has always been key to attract and retain TV and broadband subscribers and the cost of the United Kingdom rights has surged 30-fold over the past 25 years.

In December, Sky and BT signed a deal to sell their channels on each other's platforms.

This, of course, was a big factor in the acceleration of, well, everything financial in the English game - salaries, transfer fees, prize money, it all skyrocketed in the last couple seasons, to the point where Sunderland, the 20th place finisher in the Premier League a year ago, got almost £100 million in prize money for getting relegated (Champions Chelsea got £146M). As it stands the broadcaster will pay £9.3m per game, whereas in 2015 it paid about £11m per game.

The Premier League have released details of the confirmed broadcasters for the next TV deal which spans 2019-2022.

"BT Sport has remained financially disciplined during this process and remains in a strong position to make a return on this investment through subscription, wholesale, commercial and advertising revenues, especially following the acquisition of [mobile telephone network] EE, which more than doubled BT's customer base", a statement said.

Related news