Kids avoid Facebook, more grandparents join the platform

Kids avoid Facebook, more grandparents join the platform

Kids avoid Facebook, more grandparents join the platform

Similar to Facebook's attempt to draw Snapchat's younger demographic to its apps, Snapchat has also been targeting older users through more user-friendly redesigns. Out of all Facebook users, those in the 55-and-older age group make up 22.5 percent. Instagram has served as a sort of safety net catching the younger users who were leaving Facebook looking for an alternative social platform. Of the 2 million US users under 25 that eMarketer estimates Facebook will drop this year, it sees Instagram catching only 1.6 million, while Snapchat is likely to scoop up 1.9 million.

This is the first time Facebook has seen these statistics drop ever since it blew up. eMarketer, once again, said that the majority of teen users will not be even checking their Facebook once a month.

Facebook is fast losing its appeal among the teens with Snapchat emerging the benefactor, a new study by eMarketer has revealed. Facebook usage among kids younger than 12 will drop more than 9 per cent, with declines of about 6 per cent each among 12- to 17-year-olds and 18- to 24-year-olds.

Facebook is just realizing that it's platform is not that popular among younger people.

That's more than double the "penetration rate" Snapchat had achieved just three years ago. In 2018, close to 43 per cent of United Kingdom social network users will log onto Snapchat-more than double its penetration rate from three years ago.

The nature of Snapchat's design, however, defaults away from everyone seeing what users post. The number of Instagram users will rise 13.1 percent year-over-year to 104.7 million while Snapchat will grow to 86.5 million, up 9.3 percent. Facebook did manage to grow Instagram to a vibrant community of 800 million users, and is targeting the 1-billion mark by end of 2018. In addition, eMarketer has reduced it estimates among 18 to 24-year-olds by over five percentage points to 83 per cent of social network users.

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A 5.6 percent decline in users between 12 and 17 years old.

Overall, eMarketer found Facebook lost about 2.8 million U.S. users under 25 past year.

About 47 percent of teens named Snapchat their preferred social media platform, according to a separate survey by Piper Jaffray in the fall of 2017. "With the wide variety of social media out there, it's easy for everyone to find something that fits them well".

In fact, Snapchat could even see increased interest from older groups now.

Facebook made a smart move by acquiring Instagram in 2012, allowing it to withstand the first wave of social competitors trying to penetrate the mobile photosharing market, adds Eyal, but that grace period is over.

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