Fitbit appeals to women, children with new Fitbit Versa and Ace

Fitbit appeals to women, children with new Fitbit Versa and Ace

Fitbit appeals to women, children with new Fitbit Versa and Ace

Fitbit says that the Versa is the "lightest metal smartwatch in the U.S. market", which makes the claimed 4 days of battery life pretty impressive. It's also £100 cheaper.

The main attraction is, of course, the Fitbit Versa. Although it lacks a built-in Global Positioning System and a cellular connection option, which the Apple Watch has, it boasts a battery life of up to four days (the Apple Watch lasts about 18 hours).

Melanie Chase, Fitbit's vice president of marketing, said the Versa is a "great opportunity to bring more women into the smartwatch category", which is about 60 percent male. It's smaller form factor will appeal to a wider audience, and so too will the myriad straps and color options. For instance, the buttons on the sides and the heart rate sensor underneath. At $200, it's less pricy than many market rivals, including the Apple Watch and leading Android Wear devices.

The special editions of the Versa have NFC capabilities for Fitbit Pay in the United States, but all Versa models sold in Asia will be able to use Fitbit Pay.

Fitbit itself will also offer bands. Theres built-in storage, allowing you to carry 300 songs from Deezer (in the United States and Europe). We find two buttons on the right and one on the left, followed by the Fitbit name below the screen.

As this is a new smartwatch from Fitbit - a brand known for health and fitness wearables - you should probably only consider buying this if you're interested in fitness features. That is not the only thing Fitbit is banking on though.

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The Fitbit Versa actually marks the company's third attempt to make a fully-featured smartwatch, with the previous two releases failing to catch on to the extent that they had hoped.

Another software update is exclusive to just the Ionic and Versa: female health tracking will be added to the devices from spring 2018, "to help women track their menstrual cycle, view holistic health ata in one place, and better understand connections to their overall health". Fitbit came up with a new algorithm that looks at all this data and predicts where you are in your menstrual cycle and when the next one is coming. It also comes packed with the Relax guided breathing tutorials we've seen before.

They'll also be able to connect with others in a community section. You can also transfer your own music to the Versa much like the Ionic.

The Fitbit Ace is available for presale today on for $129.95 and will be available in store at and selected Australian retailers in Q2 of this year. It runs on Fitbit OS 2.0 that supports iPhone (4S and later) and Android (4.3 and later). The biggest addition is something called the Fitbit Dashboard: swipe up from the bottom of the Versa and you'll see your activity, heart rate, tips and tricks, guidance, weekly and daily health and fitness stats and exercise summaries.

For starters, the bezel is much thinner around the display. As well, Ace offers in-app reminders to encourage activity and milestone virtual badges. Last year, Facebook introduced Messenger Kids, a standalone app for kids ages six to 12.

Users will be able to record data about their periods, including logging dates and symptoms, and receive predictions about when to expect their next period. You have various bands and accessories, while the smartwatch itself also boasts a selection of different watchfaces for different occasions.

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