Nokia to make cheaper Windows Phones to take on Android
June 15, 2012 at 16:26 GMT | By Darlington Moyo
Nokia chief executive Stephen Elop has announced that his company is to begin production of low-cost Windows Phone devices. Speaking on a conference call with investors and press, Elop claimed that price was key to turning around his company's fortunes. "We need to compete with Android aggressively, the low-end price point war is an important part of that. We have plans already to go lower than the 610"
Recently, the Nokia Lumia 710 was available for just £99.00 as part of a promotion by a number of UK retailers and the newly launched Lumia 610 has just received a price-drop of £50, making it the cheapest Lumia at £139.99. Such prices will obviously help Windows Phone compete with popular low-end Android devices like the HTC Wildfire and the Samsung Galaxy Ace but we fear Nokia need to do more to compete with the "dirt-cheap" Android devices from Huawei and ZTE.
We hope these planned cheaper devices won't compromise the the fluidity of the operating system and the ability to run application. If Nokia can get that right, they will wipe the floor with OEM's that target the low-end market.
SOURCE: The Verge
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