Chinese Windows Phone Marketplace to be taken over by MSN China
July 7, 2012 at 00:30 GMT | By Darlington Moyo
WPDang is reporting that Microsoft is getting ready to transfer the operating of the Windows Phone Marketplace to MSN China. This might lead to China getting its own mobile app distribution server, which will make the downloading and installing of apps even smoother for Chinese users. If you thought this was fine because MSN belongs to Microsoft then you could be any further from the truth. Due to a series of laws and regulations, MSN China is joint venture between Microsoft and a local partner, each owning 50% of the JV company. It primarily runs the Chinese version of the MSN portal. By giving MSN China the full control of the Windows Phone Marketplace, Microsoft is hoping to utilize the connections of its Chinese JV partner, and iron out the bumps along the way to implementing Chinese Yuan support in app purchasing.
At present, Chinese Windows Phone users have to pay for apps in US dollar instead of the Yuan, which is not convenient by any means. Things will get a lot easier with a local JV partner involved. WPDang reports that MSN China will take full control of the Chinese Marketplace after the release of Windows Phone 8.
SOURCE: WPDang VIA: WPSauce
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