EA says Windows Phone 8 central to its mobile games strategy
August 13, 2012 at 19:27 GMT | By Darlington Moyo
Electronic Arts Inc. is in talks with Microsoft to bring mobile games to the Windows Phone 8 operating system. EA, the second- largest U.S. video-game maker sees the upcoming operating system as central to its handset strategy.
"We're working very closely with Microsoft to understand what their views on gaming navigation, Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts," EA Chief Operating Officer Peter Moore said.
Windows Phone currently trails iOS and android in application and games with are more than 100,000 in the Windows Phone Marketplace, compared with more than 600,000 each for Apple and Android. "It is important to attract the gamers and due to Windows Phone 8's relation to the classical Windows PC programs, it is a good platform for game developers. This is clearly a step forward for Microsoft's mobile operation system," said Robert Jakobsen, an analyst at Jyske Bank in Silkeborg, Denmark.
Electronic Arts plans to show a new version of city- building simulator "SimCity" as well as updates to its "FIFA," "Medal of Honor" and "Need for Speed" titles at the Gamescom conference this week. The company is on the lookout for more acquisitions after purchasing game makers including PopCap Games Inc. and Playfish Inc. EA already has a few title in Need for Speed, NFS Hot Pursuit, The Sims 3, Monopoly, etc.
SOURCE: Business Week
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