Microsoft working on self-branded Windows Phone 8 device?
October 1, 2012 at 14:06 GMT | By Darlington Moyo
Here we go again... Microsoft is reportedly building a self-branded Windows Phone 8 device which is expected to be unveiled in the first half of 2013. Before you read on, we would like you to reach for a salt-shaker and do the honours.
China Times is reporting that the the Redmond giant has been working on this phone for almost four months now and has already chosen Chinese company Shuo as their assembly partner. This of course is not the first time we have heard this rumour. Ironically, the last time the rumour surfaced was around four months ago. Then, Microsoft were quick to dismiss the rumour with Greg Sullivan, senior marketing manager for Windows Phone saying "we have a strong ecosystem of partners that we are very satisfied with."
The China Times report does not specify anything on the branding on these supposed devices, but we can guess that Microsoft may continue the Surface brand with its Windows Phone 8 devices if they turn out to be real.
What do you think? Is this a wise move or will it turnout to be another disaster like Kin? More importantly, how would it affect Microsoft's relationship with Nokia. Let us know your thoughts in the comments.
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