Windows Phone market share grows to 5% in Europe, now challenging BlackBerry for third place
October 1, 2012 at 21:09 GMT | By Darlington Moyo
Research In Motion's BlackBerry operating system is losing ground to Windows Phone, according to Kantar Worldpanel report. Although Windows Phone numbers dipped in the United States recently, the OS continues to experience a healthy market share gain in European regions.
Research shows that Windows Phone now had a market share of 5.0% in Europe for the 12 weeks leading up to September 2nd, an increase of 31.6% from last year. During that same period, RIM's BlackBerry share fell from 12.2% to 6.4%.
Global consumer insight director at Kantar Worldpanel ComTech, Dominic Sunnebo, said:
Windows is making steady progress in the big European economies and is now challenging BlackBerry for third spot in the European OS league. With the momentum Windows 8 will bring towards the end of 2012, it seems highly likely that it will achieve this before the end of the year.The growth of Windows Phone is mainly due to the recent addition of low-end devices such as the Nokia Lumia 610 and Lumia 710. The biggest gain came from Italy, as market share now stands at 10.4 percent. France comes in second at 3.5 percent and Great Britain is third with 2.3 percent.
The imminent release of Windows Phone 8 devices like the Samsung ATIV S, Nokia Lumia 920, and HTC's Windows Phone 8X should push Windows Phone market share higher and past the BlackBerry OS.
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