Microsoft's self-branded Windows Phone 8 device rumours gathering momentum
October 2, 2012 at 19:17 GMT | By John Williams
Yesterday we reported about how Microsoft is supposedly working on a self-branded Windows Phone 8 device which is expected to be unveiled in the first half of 2013. The rumour emanated from China Times who also claimed that Microsoft has been working on this phone for almost four months and has already chosen Chinese company Shuo as their assembly partner. Then, we suggested that the rumour was too far fetched as it wasn't the first time we heard it.
This time, BGR claims one of their trusted sources informed them "several weeks ago that Microsoft is quietly working on an own-brand smartphone that will compete directly with high-end devices like Apple's iPhone 5 and Samsung's Galaxy S III."
Although this is just another rumour by yet another technology blog, it makes one start thinking that there's far too much smoke for it not to be a fire. Unfortunately, BGR seems to think that a "Surface" Windows Phone would be detrimental to Microsoft's relationship with Windows Phone 8 launch partners like Nokia and HTC. Although the point is valid to an extent, we think it would be a good move by Microsoft if they bring a devices that has the same features and design quality the Surface tablet have. Google is already doing it with Android so why no Microsoft.
What do you think? Let us know in the comments.
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