Awkward advertisement showcases Samsung ATIV Windows range [video]
October 31, 2012 at 12:31 GMT | By Darlington Moyo
How do you advertise a hybrid laptop running Windows 8, a tablet running Windows 8 RT and a smartphone powered by Windows Phone 8 from the same manufacturer? That's right, make an advertisement that shows how all the three products can be used together in a work or home environment. Right? Well, that's what the Samsung marketing gurus tried with mixed results.
Ok, so I admit to doing my fair share of fanboy-Samsung-bashing over the last couple of months, declaring that the only way I would have an ATIV S was if I was given a free one. Needless to say, I've since changed my mind. The ATIV S has grown on me. I remembered how we all cried out for a Galaxy S III equivalent, and when Samsung delivered, some of us turned our noses at the ATIV S, accusing it of being regurgitated Android design. The reason the ATIV S is now tempting me is the expandable memory, huge display, thin & light profile and the massive removable battery.
Samsung has also been accused of been accused of having a confused Windows Phone strategy, or the lack of it. While the unveiling of the ATIV S was strange to say the least, Samsung appear to be launching a massive press campaign for their new Window products, including the ATIV S. We like the idea of the advert (below) but question the execution:
For my liking, the ad appears to be half baked, as if it's something done by an amateur crew. I'm no marketing/advertising guru but there are a couple of schoolboy errors like the guy leaving the pub and not taking his keyboard dock. Basically, the message is good but the advertisemet is peppered with bad acting and unrealistic scenarios. Maybe it's just us "techies" who bother with such while the general public wouldn't larch on to these "trivial" issues.
However, we like the fact that Samsung isn't hanging around, choosing to get the message about their ATIV range out there, and most importantly, involving a Windows Phone for a change. What do you think of the advert. Let us know your thoughts in the comments section below.
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