AT&T CEO believes Windows 8 will make it easier to sell Windows Phone 8 devices

November 8, 2012 at 10:06 GMT | By John Williams

Microsoft CEO Steve Ballmer, Nokia CEO Stephen Elop, and AT&T mobility chief Ralph de la Vega at CES 2012. (Credit: CNET)

AT&T's somewhat close working relationship with Nokia has seen the carrier get exclusives on the Nokia Lumia 900 earlier this year and now Nokia's flagship Windows Phone 8 device, the Lumia 920. AT&T will also carry the Windows Phone 8X by HTC which Microsoft endorsed as the "Signature" Windows Phone. How much AT&T will back their Windows Phone 8 line-up remains to be seen but it's reassuring that the carrier's CEO, Ralph de la Vega, believes pushing the devices will be an easier task, thanks to Windows 8.

AT&T traditionally spends more on marketing during the holiday period than earlier in the year but it's unclear just how much of that advertising budget will go to the Lumia 920 or Windows Phone 8X. While speaking to CNET, De la Vega declined to go into specifics on marketing budgets. However, De la Vega said the Lumia 920 would be a visible part of the line-up, and that commercials would begin rolling for the device shortly. He believes that salespeople will begin recommending the Lumia 920 more once consumers come in and say they own a Windows 8 product.

"If a customer comes in the first logical question we ask is what computer do you own?" de la Vega said. "If they say Windows 8, it's only natural we recommend a Windows Phone. Why would you offer them something different? Microsoft is seeding the market with a large ecosystem of related products, which should build some buzz around Windows Phones," he said.

We certainly hope AT&T sales reps will be pushing Windows Phone 8 devices instead of shoving the fruit company's long device in peoples' faces like they are known to do. Have any of our readers been to an AT&T shop lately? Let us know how your Windows Phone shopping experience went.


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  • About the Author

    John fell in love with the Microsoft mobile platform the moment he laid his eyes on the indomitable HTC HD2. Currently an IT project manager, John devotes the little time he can spare to WPSF. Current device » Nokia Lumia 800

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